![]() ![]() How cool would it be to instead gift them something higher-end and less common at a conference, like a GoProⓇ or a hydration pack? Put more thought into coming up with a gift and message that will really blow your contacts away. For example, if your audience is an outdoorsy group, they probably don’t need common outdoor gear like a water bottle (another thing everyone hands out). Think about what your audience needs and relate that to a gift that is fun and unique. While everyone loves a good t-shirt, it’s not enticing enough to make your brand stand out when everyone in your industry is doing the same thing. What you shouldn’t do Don’t be the umpteenth brand sending out ĭo you even remember the last brand that gave you a shirt or what they do? Probably not. This rate is even higher when campaigns are tied to digital means of measurement and engagement – at Outgage, we have seen our customers hit over 35% engagement consistently when pairing tactful email marketing and actionable landing pages with campaigns. Direct mail, once thought to be archaic, is making a comeback, and for good reason – it gets results and it’s fun! Direct mail has an average ROI of 29% and averages a 5-9% engagement rate, compared to the email marketing average of 2.5%. ![]() With everyone feeling like a victim of digital saturation through email and ad-fatigue, you need to find creative ways to get in front of your audience. These channels and tactics are tempting and when executed well some are very effective in continuing an engaging conversation with your audience – but trendsetters are remembered and regarded more than trend followers.ĭiversify your channels to boost engagement You want to find the right way to stand out, so it’s easy to be enticed by the articles out there telling you what the “top 10” marketing trends are right now. “Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry – it’s also a powerful message for marketers today. ![]()
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